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March 1, 2017

AdColony and Immersion Prolong Their Partnership

Immersion Corporation, a leading developer and licensor of touch feedback technology, and Adcolony, which is the biggest mobile advertising platform in the world; have announced that they will extend their partnership to bring Touchsense ads (ads that consumers can feel)…
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January 19, 2017

Nintendo Switch Specs: How Its Touchscreen Feature Works

The Nintendo Switch specs feature top-of-the-line hybrid functionality. It is packed with two Joy-con controllers and a touch screen capability, which adds variety to gameplay. However, none of the games are maximizing this feature. Ever wondered why? Immersion announced…
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January 15, 2017

Immersion’s TouchSense Technology Used in Nintendo Switch

Immersion has announced that it has signed a multi-year agreement with Nintendo, which will allow the company to adapt its TouchSense technology to Nintendo Switch. As part of the agreement, Nintendo will receive a license to Immersion’s patent portfolio. Read more: http://www.nintendo-insider.com/2017/01/immersion-touchsense-technology-used-in-nintendo-switch/…
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January 12, 2017

Here’s The Available Specs On The Nintendo Switch Hardware

Both Joy-Con include advanced HD Rumble, which can provide compatible games with subtle vibrations that are much more realistic than before. Immersion said that it worked with Nintendo on the HD Rumble tech, which uses Immersion’s TouchSense technology. Read more: http://venturebeat.com/2017/01/12/heres-the-available-specs-on-the-nintendo-switch-hardware/…
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January 7, 2017

CES 2017: Programmatic Advertising Insiders Cut Through the Hype

“The use of programmatic video advertising is growing, but it still faces hurdles to wider adoption. At C Space, the marketing section of CES, OnlineVideo.net and VideoAmp spoke to several ad execs to learn the challenges and the opportunities programmatic will face in 2017.”…
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