Innovation | Immersion - Haptic Technology

November 26, 2018

Designing the Ultimate User Experience with Haptics: Mobile, AR, VR and Beyond

Curious about what’s next for designers incorporating haptics into their systems and devices? Wonder how a visionary demo can transform the AR experience? XD IMMERSIVE sat down with David Birnbaum, Immersion’s Design Director, to understand the user experience and…

October 10, 2018

The Human Brain: New Study Shows Haptic Exposure Generates Positive Emotion

The human brain is constantly processing a wide variety of ongoing feedback from the world around it and then determining higher-priority experiences based on that feedback to gain a better understanding of any given real-world situation. Understanding the enigma of how…

June 12, 2018

The Future of Haptics

In the last 25 years, we’ve seen many changes in the field of haptics. In its early days, haptics was, for the most part, an academic thought that few labs entertained, and few companies were bold enough to try to commercialize. The killer haptic application still unknown,…

December 15, 2017

Making New Things Possible Through Haptics Discovery

The Immersion Research and Development Group is at the heart of haptic innovation. Their discoveries drive breakthrough product experiences and make new things possible in all areas of haptics development – from gaming, advertising, mobile and beyond. We sat down with…

August 3, 2017

From Lab to Industry: How Immersion’s Innovation Drives Touch Technology Forward

We sat down with Immersion’s VP of User Experience, Chris Ullrich to talk about Immersion and how the company has evolved over the last 25 years. Can you take us through Immersion’s history? How did it get started? Immersion was founded nearly 25 years ago out of a robotics…

January 25, 2017

Study Unveils That TouchSense® Ads Lead to 50% Lift in Brand Favorability

TouchSense Ads make you happy & excited. Touch in mobile advertisements is proving to be a powerful way to engage and connect with consumers. In a study released by IPG Media Labs, MAGNA and Immersion Corporation, TouchSense Ads, ads you can feel, increase users’ sense…

May 20, 2016

Using touch, or haptics, in mobile content offers viewers the immersive experience that brands crave to deliver to consumers.

And campaign metrics show that after experiencing video ads enhanced by Immersion’s TouchSense® haptic technology, consumers are excited and want more. Immersion works with advertisers and ad networks to deliver impactful, tactile experiences that their customers…

September 2, 2015

Immersive Experiences: Magic and Illusions

Something that is immersive stimulates multiple senses—not just sight and sound – in order to facilitate an illusion of or beyond reality. Truly immersive experiences are meant to fully capture and engage individuals in the creator’s intended world.
In recent years,…

May 26, 2015

Communicating with Aliens – Haptics the Common Language

When Raj from CBS’s The Big Bang Theory was tasked by NASA to come up with a delivery system for a universal message in case one of NASA’s Discovery missions encounter aliens (The Communication Deterioration episode, aired April 16, 2015), he enlists his fellow scientists…

May 11, 2015

Three Trends for 2015: Potential Convergence and Our New Mixed Reality Life

Virtual Reality, Haptics and 3D Printing 2015 is shaping up to be an important year for a few technologies that have been around for a long time. Perhaps even more exciting are the new experiences that we can start to imagine when they converge and hit the mainstream. Virtual reality,…

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