Corporate | Immersion - Haptic Technology

September 16, 2016

Company Update

Immersion Haptic Ads Goes to the OMMA and The Drum Awards

Peugeot 308 GTi, Feel the Drive and Stoli: The Vodka, the mobile video campaign you can feel are named finalists for two awards this fall, OMMA and The Drum Digital Trading Award Immersion’s TouchSense Technology is changing the way brands engage their audiences on mobile…

May 20, 2016

Innovation

Using touch, or haptics, in mobile content offers viewers the immersive experience that brands crave to deliver to consumers.

And campaign metrics show that after experiencing video ads enhanced by Immersion’s TouchSense® haptic technology, consumers are excited and want more. Immersion works with advertisers and ad networks to deliver impactful, tactile experiences that their customers…

May 17, 2016

Company Update

Congratulations to Peugeot, OMD UK, and Opera MediaWorks for winning the Drum MOMA Award for [Best Use of Technology].

This award-winning campaign was powered by Immersion‘s TouchSense Technology, which helps advertisers deliver mobile content their customers can feel, connecting with them at a deeper level. We work directly with content creators to deliver tactile (haptic) experiences …

May 13, 2016

Company Update

First–ever tactile animated stickers give Club América fans an experience they can feel.

Feel the action as your favorite soccer player kicks a goal or steals the ball – and share it with your friends. Thumbkandi’s mobile messaging app, enhanced with Immersion’s TouchSense technology, lets you personally engage in Club América soccer matches. This special…

March 10, 2016

Developer Spotlight: Fat Bat Studio Ltd.

Immersion’s mobile games evangelist Bob Heubel recently spoke with Robert Faludi, managing director and graphic designer at Fat Bat Studio Ltd. about the company’s strategy for finding success in the saturated mobile game market. BH: Hi Robert. Tell me a little about…

January 30, 2016

Company Update

A Year in Review

2015 has been a great year for the Immersion team. This year we’re celebrating tremendous progress and great wins for haptics. The wave of adoption is growing. For users this means more movie and show trailers with the advance experience of haptics, more devices with tactile…

January 30, 2016

Events

G-Star Global Game Expo: A First-Timer’s Guide

Animé? Check. A huge number of RPG games on display? Check. Super geeked out, women and men in cos-play as their favorite game characters? Check. If you’re thinking about attending the G-Star Global Game Expo in the near future take a look at this first-timer’s guide. It…

November 19, 2015

It’s Raining Haptics

Immersion brought in the fall season with a number of big announcements on haptics. Acer, Gameloft, Stoli, Opera, Bandai Namco and Google Play all were a part of a big fall rush for haptics, signaling the growing interest in the adoption of the technology across the ecosystem.…

November 19, 2015

Insights

Reaching the always-on, app-centric millennial audience

Engagement is key, and technological advancements in smartphones, including haptics, voice recognition and camera phones, have revolutionized the way in which millennials engage with their devices.

– Jason Patton, vice president and general manager or content…

November 6, 2015

Google Games You Can Feel

[bs_lead]Google Play launches new Games You Can Feel Collection of more than 15 Android mobile games, showcasing the best mobile games using Immersion’s haptic technology.[/bs_lead]

Tactile effects intensifying the action and creates a more immersive

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